WorldViews: How McDonald’s went from hero to zero in Russia

By Adam Taylor, April 16, 2014

Following the news that McDonald's would pull out of Crimea, now de-facto a part of Russia, there's been a considerable amount of spite directed to the American fast food restaurant in Russia.

Vladimir Zhirinovsky, leader of the Liberal Democrat Party, has said Russia should close down all locations of the chain in the country, and apparently many Russians support him: According to a recent poll conducted by SuperJob's Research Center, 62 percent of respondents support the closure of all McDonald's in Russia. Last week, Russian media reported that anti-McDonald's activists had appeared in several Russian cities. “Down with American Fast Food!” activists in Bryansk reportedly said.

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