WorldViews: Manchester United is a global brand and David Moyes just could not cope

By Ishaan Tharoor, April 22, 2014

Even if you don’t know anything about soccer, you still probably have heard of Manchester United. The most successful English team of the past quarter-century is a global megabrand, with millions of red jersey-clad fans around the world. The club embarks on lucrative tours of East Asia, the United States or Africa every summer and garners hundreds of millions of dollars in revenue annually — Manchester United is listed on the New York Stock Exchange, counts an Indian tire company, leading Thai beer and African telecoms firm among an impressive array of international sponsors, and even boasts its own entertainment “experience” amid the space-age casinos of Macau.

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